Less is more

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Giasemi Perou is an architect [University of Thessalia, Greece] with a Master’s Degree in industrial [Domus Academy] and interior design [Politecnico di Milano]. During her four years in Milan and New York, she focused on residential, commercial and retail projects (eg. Max Mara, Emilio Pucci). After returning to Athens and for the past three years, Giasemi has been teaching Visual Merchandising at Akto College.
In 2014, she created “Less is More Design”, a small scale product, graphic & fashion design brand designing 100% greek, high-quality objects that meet high ergonomic and aesthetic standards. Materials being used are recycled, recyclable and eco-friendly.

About us

Over 80 Greek designers, from all sectors of design, define the souvenir as a highly aesthetic object, overturning the folklore stereotypes and introducing a New Greek identity.

“It’s all, oh so souvenir to me”

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Contact Us

Find us at our new space

It's all, oh so souvenir to me! 

44 Sina street, 10672 Athens


 +30 211.0128233


Opening Hours:

Monday: 11.30 - 18.00

Tuesday, Thursday, Friday: 11.30 - 20.30

Wednesday: 11.30 - 19.30 

Saturday: 11.30 - 18.00



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